Our Campfire Story

Every great story starts somewhere.

Ours didn't begin in a boardroom or with a business plan. It began with the simple values that have always brought people together—hard work, honest handshakes, family, faith, and conversations around a campfire.

Growing up in North Georgia, we learned that the best things in life weren't always the newest or the most expensive. They were the things built to last, the stories shared with neighbors, and the memories made outdoors with the people who mattered most.

Those memories became the foundation for Allatoona Trading.

Today, we're more than an online store. We're building a place where quality products, genuine hospitality, and old-fashioned values still matter. Whether you're shopping for outdoor gear, discovering handcrafted Bradley Farms products, browsing our Facebook Marketplace finds, visiting one of our consignment locations, or stopping by one of our live auctions, we want every experience to feel like you're doing business with an old friend.

We believe buying and selling should still be built on trust.

We believe every customer deserves to be treated like family.

We believe local communities grow stronger when neighbors support one another.

That's why we partner with local farmers, makers, auctions, and consignment stores throughout North Georgia. It's why we're creating exclusive Bradley Farms products that celebrate traditional craftsmanship. And it's why our goal isn't simply to sell products—it's to build relationships that last for generations.

Around every campfire, stories are shared. Friendships are formed. Traditions are passed on.

This is our campfire story.

We're glad you're now part of it.

Welcome to Allatoona Trading.

Zach Ferguson

Sole Proprietor 

Founder/Owner Zach Ferguson Circa 2011 Fairmount Auction, Fairmount, GA